Thanks for this post Beatriz. I couldn’t agree more. As I like to sum it up:

Markets don’t transform personal data so much as interpersonal data transform markets.

This is from a post I wrote in response to the Radical Markets chapter on data-as-labor, available here on Medium if this sparks your interest:

https://medium.com/radicalxchange/the-interpersonal-data-at-the-heart-of-all-human-digital-systems-including-markets-6316701184a9